Top 5 Fashion Games in Kenya Q2 2023: Unified Platform Performance

Throughout the second quarter of 2023, fashion games in Kenya have shown varied performance metrics across downloads, revenue, and active users. Here’s a closer look at the top 5 fashion games:

Project Makeover saw its weekly revenue peaking at $345 in early April and fluctuating throughout the quarter, ending June with $213. The game’s weekly downloads hit a high of 1.9K in early May before declining to 835 by the end of June. Active users started at 9.8K in late March, reached 11.6K in early May, and then decreased to 8.9K by the quarter's end.

Covet Fashion: Dress Up Game experienced a steady weekly revenue, peaking at $77 in mid-June. Weekly downloads saw significant variability, starting at 350 in late March, with a notable spike to 618 in mid-June. Active users similarly fluctuated, starting at 503 and ending the quarter at 571.

Jess' Stories - Life Adventure had a standout performance in weekly downloads, beginning at 672 in late March and skyrocketing to 2.3K by the end of June. Revenue growth was also notable, from $8 in early May to $140 at the end of June. Active users increased significantly from 1.3K in late March to 3.9K by the end of the quarter.

Pocket Styler: Fashion Stars showed relatively stable weekly active users, starting at 1.2K and ending at 1.2K with a minor dip mid-quarter. Revenue peaked at $55 in early May but generally remained low. Weekly downloads fluctuated modestly, reaching a high of 246 in early May and closing the quarter at 190.

Merge Studio: Fashion Makeover saw a significant increase in weekly downloads, starting at 391 in late March and peaking at 2.2K in mid-June. Revenue remained modest, with a peak of $52 in late March. Active users showed a notable rise from 1.2K in late March to 2.8K by the end of June.

For more in-depth insights and data, visit Sensor Tower.